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Cold Water SUP and a Paddlesport Marketing Fail
Yesterday, Tower Paddle Boards, a manufacturer direct SUP company, posted a tweet about cold water paddling. It said, “Scared to paddle when it’s cold out? Don’t be. Here’s how it’s done.” The tweet included a picture of a guy in a jacket and blue jeans paddling on a SUP with a cup of coffee resting on the board. In a later tweet the company said that the tweet was meant in good humor. But, even though it probably wasn’t meant to do so, it promoted unsafe practices when dealing with cold water. I’ve written about cold water paddling safety and winter kayaking before, so I thought I’d address this issue…